Recognizing the millennial lifestyle trends 2018 in the digital sphere

Often named “digital babies”, the generation that nowadays consists of young professionals presents differing consumer trends in comparison to their families' demographic, specifically as a consequence of the impact of the online world.

Maybe amongst the most considerable changes in the last ten years concerning the retail business, and in most of its subfields, is the exponential growth of online platforms. As recent research studies show that the most downloaded apps on mobile phones are the biggest internet-based shops, the millennial consumer trends indicate that marketplaces are not necessarily a primarily physical institution presently. Of course, an marketplace that is thriving because of this is that of network suppliers, as indicated by investments by major figures like Telecom Italia’s US shareholder. In the reality where unlimited data and next-day shipping are not only a perk, but something that is demanded, companies truly have to appeal to this demographic to stay relevant.

With a demographic of millennials growing up with technology, it is anticipated that areas such as marketing and advertising need to readjust to the latest digital platforms if they want to be appealing to their emerging target audiences and still be relevant in the current market. Even those referred to as generation Z are these days growing to be adults and entering the world of university education or the employment market, therefore a big proportion of the major consumers will soon be digital babies. Content is therefore becoming more interactive, briefer: gone are the days where one would spend ten minutes in front of the television watching adverts waiting for their movie to start again: if an ad is not eye-catching in its first few seconds, it will be skipped.

Contemplating how most interactions now, from work to family to everyday queries, are based online, the very high millennials smartphone ownership stats do not come as a surprise. With the relevance of social networks being not just a distraction, but for many people a way to plan their life, setting up events and keeping in touch with the indispensable groups of humans in their lives, some businesses such as those added in Wind Telecom’s parent company are even including social media-specific allowances in their data packages, so that their use is not restricted.

One business that has considerably been impacted by millennials and technology statistics is that of leisure. As many media varieties are gradually leaving their conventional platforms, such as tv channels and radios, and moving on to online platforms, things like the structure of content and advertising need to follow through. The usage statistics, motivation of the likes of Vodafone’s Canadian shareholder, demonstrate how young adult do not think about home appliances like a tv as a necessity, instead preferring the versatility of a laptop or smartphone screen: the millennial entertainment trends show content consumption happening on smaller screens, as so many watch their favourite show on their phone during their journey to work.

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